The Kirby series is known for its all-ages appeal, with bright colours, accessible gameplay, and the simple fact that Kirby is just so round and squishy.
With Kirby and the Forgotten Land launching this week, we’re seeing a lot of advertisements for the new entry, including a recent trailer that highlighted the wonderful ‘Karby’. But Nintendo’s advertisements for the long-running series haven’t always been all sunshine and rainbows.
As highlighted by VideoGameArt&Tidbits on Twitter, back in 1995 Nintendo ran a two-page ad for Kirby’s Avalanche and Kirby’s Dream Course for the SNES. But this advert didn’t focus on the fun, cute side of Kirby — instead, it showcased a more grizzled Kirby about to be booked at the Metro Police Department.
Despite NOA’s preoccupation with giving Kirby angry eyes, this print ad showed a side of the character we rarely, if ever, see elsewhere, with the advert even referring to the character as a “mutant marshmallow” and “his flabbiness”. Charming!
It’s certainly a striking advert, and we’re pretty confident the Nintendo of today wouldn’t go down such a route for the Kirby franchise again. Nevertheless, it’s a neat little insight into how the company worked back in the ’90s! This TV spot that we covered in our Best and Worst Nintendo Commercials feature shows a gruffer side to the character, although it doesn’t quite have the ‘grim crim’ vibes of the print ad:
Kirby and the Forgotten Land will launch this week on March 25th – will you be picking it up? What other quirky Nintendo ads have you come across? Let us know!