Random: Hyperkin And Kraft Heinz Team Up For “Monumental” Collaboration

Image: Hyperkin / Kraft Heinz

Hyperkin, the company behind a wide range of gaming hardware and accessories, has announced that it is teaming up with food giant Kraft Heinz to produce “snack-related gaming accessories” that make use of “the most popular snack brands that have been nourishing dedicated couch warriors for decades.”

Kraft Heinz owns brands such as Kool-Aid, Lunchables and Bagel Bites. Described as “a monumental landmark”, the deal will see Hyperkin release “a line of products dedicated solely to gamer-friendly foods.”

Here’s the full PR:

Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories, utilizing the most popular snack brands that have been nourishing dedicated couch warriors for decades. Now gamers can truly represent their favorite go-to foods like BAGEL BITES®, HEINZ® condiments, KOOL-AID®, LUNCHABLES®, KRAFT® MACARONI & CHEESE, OSCAR MAYER®, VELVEETA®, and KRAFT DINNER® (KD to our Canadian brethren) at their battlestations or on the go.

Hyperkin is a Los Angeles-based video game hardware developer, known to make unique and nostalgic products for both retro and modern gamers. Recently, in collaboration with Xbox and 343 Industries (Halo), Hyperkin released three updated versions of their replica of the Duke, the original Xbox controller. Hyperkin’s collaboration with Kraft Heinz is a monumental landmark, as it is the first time a gaming company will be releasing a line of products – widely available on the market – dedicated solely to gamer-friendly foods.

Details on the upcoming product line are coming soon.

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