Random: Hyperkin And Kraft Heinz Team Up For “Monumental” Collaboration

Image: Hyperkin / Kraft Heinz

Hyperkin, the company behind a wide range of gaming hardware and accessories, has announced that it is teaming up with food giant Kraft Heinz to produce “snack-related gaming accessories” that make use of “the most popular snack brands that have been nourishing dedicated couch warriors for decades.”

Kraft Heinz owns brands such as Kool-Aid, Lunchables and Bagel Bites. Described as “a monumental landmark”, the deal will see Hyperkin release “a line of products dedicated solely to gamer-friendly foods.”

Here’s the full PR:

Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories, utilizing the most popular snack brands that have been nourishing dedicated couch warriors for decades. Now gamers can truly represent their favorite go-to foods like BAGEL BITES®, HEINZ® condiments, KOOL-AID®, LUNCHABLES®, KRAFT® MACARONI & CHEESE, OSCAR MAYER®, VELVEETA®, and KRAFT DINNER® (KD to our Canadian brethren) at their battlestations or on the go.

Hyperkin is a Los Angeles-based video game hardware developer, known to make unique and nostalgic products for both retro and modern gamers. Recently, in collaboration with Xbox and 343 Industries (Halo), Hyperkin released three updated versions of their replica of the Duke, the original Xbox controller. Hyperkin’s collaboration with Kraft Heinz is a monumental landmark, as it is the first time a gaming company will be releasing a line of products – widely available on the market – dedicated solely to gamer-friendly foods.

Details on the upcoming product line are coming soon.



Related Posts

This Week on Xbox: Launches, Sales, and Updates

Summary Related:This Week On Xbox: June 24, 2022This Week on Xbox: Xbox & Bethesda Games Showcase Recap, Games Coming Soon, and MoreThis Week On Xbox: June 17, …

Read more

Make Way for Minions | Minecraft

In the Zodiac Showdown, you’ll battle Jean Clawed, Nunchuk, Svengeance, Stronghold, and Belle Bottom in their special Zodiac forms, as seen in the new movie Minions: The …

Read more

Go Wild With Rabbids: Party of Legends Today

Rabbids: Party of Legends is out now on Xbox One (and Xbox Series X|S through backward compatibility), delivering a brand-new multiplayer Rabbid party-game adventure packed with wacky …

Read more

Next Week on Xbox: July 4 to 8

Welcome to Next Week on Xbox! In this weekly feature we cover all the games coming soon to Xbox Series X|S, Xbox One, Windows PC, and Game …

Read more

Star Ocean The Divine Force Launches October 27 on Xbox

Get ready for an adventure that’s out of this world… literally! Star Ocean The Divine Force launches October 27 on Xbox! This latest entry in the Star …

Read more

House Flipper – Renovating Old Fixer-Uppers is Available Now with Xbox Game Pass!

I feel like summer is always a busy season when it comes to the gaming industry – it’s no different in our company, so I wasn’t surprised …

Read more

Leave a Reply

Your email address will not be published.