Nintendo Says It Won’t Compete With Microsoft And Sony In An Acquisitions Arms Race

Image: Nintendo

Nintendo President Shuntaro Furukawa has stated that the company won’t be looking to buy up external publishers and studios in the same way that Microsoft and Sony have.

Microsoft caused shockwaves in the industry earlier this year by acquiring the publisher Activision for almost $70 billion. This week, Sony wrapped up a deal to purchase Destiny studio Bungie for around $3.6 billion.

These aggressive moves have caused many to speculate if Nintendo will look to make any acquisitions itself, but during Nintendo’s investor’s briefing, Furukawa shot the idea down:

Our brand was built upon products crafted with dedication by our employees, and having a large number of people who don’t possess Nintendo DNA in our group would not be a plus to the company.

Back in November, Furukawa revealed plans to spend up to 100 billion yen to bolster Nintendo’s internal development. It’s clear that the company feels the best way to maintain its position is to invest in itself, rather than purchase external entities and bring them into the fold

However, during the briefing, Furukawa did add that Nintendo isn’t against acquisitions in principle, but only if they are necessary. A good example would be the purchase of Luigi’s Mansion 3 developer Next Level Games, which was triggered when the studio’s major shareholders expressed an interest to sell off their shares.

Speaking to Bloomberg, Tokyo-based consultant Serkan Toto added that he doesn’t think Nintendo will look to purchase any studios or publishers:

I really have a hard time imagining which of the big ones they could even be interested in buying. Nintendo will always stay Nintendo. The company has always relied on first-party games, and I don’t see any reason why they should change.

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