FIFA Reportedly Being Rebranded ‘EA Sports Football Club’

Image: EA Sports

Electronic Arts is reportedly all set to rebrand the FIFA series ‘EA Sports Football Club’. As reported by Jeff Grubb on his Giant Bomb show Grubbsnax (thanks, VGC), sources confirmed to him that ‘EA Sports FC’ is to become the new name for the franchise.

The title had been spotted previously in trademark applications, and some — including Grubb — had at first assumed that was for a new mode in the upcoming game. However, after conferring with sources, he has confirmed that the title is scheduled to become the new name for the entire franchise.

Reports came out last year that EA was considering dropping the FIFA licence after FIFA apparently demanded more than double its previous fee to continue using the name on the annual soccer series.

CEO Andrew Wilson reportedly commented that the FIFA licence was actually hurting the series’ potential growth: “As we’ve looked to the future we want to grow the franchise,” he said in a meeting with staff, “and ironically the FIFA licence has actually been an impediment to that.”

The current deal between FIFA and EA is due to expire after the Qatar World Cup in November.

So, EASFC. Or EAFC? Or will everyone just keep calling it FIFA? Let us know your thoughts on this new name below.



Related Posts

World of Warships: Legends Spring Update is Now Live

A whole new branch makes its appearance as early access ships. European destroyers sport powerful torpedoes and solid artillery, along with Repair Party consumable starting from Tier …

Read more

Check out May EA Play Member Rewards for Xbox Game Pass Ultimate Members

May continues to rain in new content for EA Play members! Whether players are running the pitch in FIFA 22 in their Inter Milan “Made in Milano” …

Read more

Xbox and 88rising: Music, Games, and Shared Experiences

Music and gaming have always been synonymous with each other, and when perfectly paired, the combo of audio and visual storytelling can often lead us to emotional …

Read more

Slipknot vs. Zeus: Legendary Metal Band Enters the Battleground of the Gods in Smite

The mosh pit is in mid-lane of the Battleground of the Gods, thanks to the all-new Slipknot crossover event. Smite has partnered with the world-famous heavy metal …

Read more

Six Reasons to Play Ogre

Ogre is the official adaptation of the legendary and multi-award-winning wargame from Steve Jackson games, and it’s coming to Xbox! Ogre is a turn-based strategy game full …

Read more

Scoping Out the Accessibility Features of Sniper Elite 5

With the launch of Sniper Elite 5 fast approaching — available on day one with Xbox Game Pass — we want to showcase the accessibility features you …

Read more

Leave a Reply

Your email address will not be published.