Bobby Kotick Considered Buying Game Websites To “Change The Public Narrative” Around Activision

Image: Activision Blizzard

The Wall Street Journal is reporting that Activision Blizzard CEO Bobby Kotick was considering the purchase of gaming sites Kotaku and PC Gamer in order to “change the public narrative” around his company.

Activision has been at the centre of allegations regarding workplace culture and harassment for some time now, a fact which has forced the likes of Nintendo, Sony and Microsoft to re-evaluate their relationship with the troubled publisher.

However, Microsoft took perhaps the most extreme option to change the way things work at Activision by acquiring the company for almost $70 billion yesterday, in a deal which gives the Xbox owner control of franchises like Call of Duty, Crash Bandicoot, World of Warcraft and Overwatch.

The report itself hints that Kotick’s aim was create a ‘new story’ to shift media attention away from Activision’s problems, rather than to actively suppress outlets that had previously posted negative coverage.

Activision has denied the WSJ’s report, while Kotaku owner G/O Media has declined to comment. According to our friends over at Eurogamer, PC Gamer – which is owned by Future Publishing – has chosen not to respond to questions about the report.

The Wall Street Journal also reports that Kotick will exit the company once the deal is completed, which is expected to be some time in 2023. Prior to the Microsoft deal happening, it was reported that Kotick was open to leaving the company if ongoing issues could not be solved “with speed”.

Related Posts

This Week on Xbox: Launches, Sales, and Updates

Summary Related:This Week On Xbox: June 24, 2022This Week on Xbox: Xbox & Bethesda Games Showcase Recap, Games Coming Soon, and MoreThis Week On Xbox: June 17, …

Read more

Make Way for Minions | Minecraft

In the Zodiac Showdown, you’ll battle Jean Clawed, Nunchuk, Svengeance, Stronghold, and Belle Bottom in their special Zodiac forms, as seen in the new movie Minions: The …

Read more

Go Wild With Rabbids: Party of Legends Today

Rabbids: Party of Legends is out now on Xbox One (and Xbox Series X|S through backward compatibility), delivering a brand-new multiplayer Rabbid party-game adventure packed with wacky …

Read more

Next Week on Xbox: July 4 to 8

Welcome to Next Week on Xbox! In this weekly feature we cover all the games coming soon to Xbox Series X|S, Xbox One, Windows PC, and Game …

Read more

Star Ocean The Divine Force Launches October 27 on Xbox

Get ready for an adventure that’s out of this world… literally! Star Ocean The Divine Force launches October 27 on Xbox! This latest entry in the Star …

Read more

House Flipper – Renovating Old Fixer-Uppers is Available Now with Xbox Game Pass!

I feel like summer is always a busy season when it comes to the gaming industry – it’s no different in our company, so I wasn’t surprised …

Read more

Leave a Reply

Your email address will not be published.