Bandai Namco Has Slightly Changed Its New Logo

Red is the new magenta (Image: Bandai Namco)

There’s a lot to love about Bandai Namco in terms of the games it releases, but one thing that hasn’t gone down so well is the company’s logo refresh – originally revealed last October and scheduled to come into effect in April this year.

While the Japanese publisher responsible for series like PAC-MAN, Tekken and Tales is still going ahead with this makeover, it has now made one slight adjustment. As detailed in its latest mid-term plan (April 2022 – March 2025), the speech bubble outline has been changed from magenta to red.

Magenta was originally used as the motif colour to represent diversity, create a bright and fun impression, and because it’s easy to reproduce. However, Bandai changed its mind after sending out a questionnaire to employees – asking for their own thoughts.

The new red colour apparently creates an impression that is enthusiastic, fun, active and bold:

“For the motif colour, we sent questionnaires to employees around the world to gather their thoughts about words that express images associated with the aims of the Group.

“From among the words that were frequently mentioned, we selected candidate colours through scientific methods linking words with colours. From among these candidates, we selected a bright red colour that creates an impression that is enthusiastic, fun, active, and bold.”

So, what do you think of the new logo’s latest look? Leave your thoughts in the comments below.



Related Posts

Cal and BD-1 Return in Star Wars Jedi: Survivor

The sequel to Star Wars Jedi: Fallen Order will be released in 2023. Today, Respawn Entertainment, Electronic Arts, and Lucasfilm Games unveiled Star Wars Jedi: Survivor on …

Read more

This Week on Xbox: Upcoming Games, Free Updates, and New Releases

Summary Related:This Week on Xbox: New Games, Upcoming Releases, and EventsThis Week on Xbox: New Releases, Events, and UpdatesThis Week on Xbox: Three New Xbox Game Pass …

Read more

3D Platformer Kao the Kangaroo Jumps onto Xbox This Summer!

With over 21 years of history to build on, the latest entry into the Kao, The Kangaroo series is the most ambitious, and mysterious, yet! Our plucky …

Read more

No Man’s Sky: Expedition 7 – Leviathan is Available Now

Last month our Xbox and Game Pass community kept us all entertained as they dove headlong into the pirate high jinx of the No Man’s Sky Outlaws …

Read more

Remote Life arrives onto Xbox Systems via Smart Delivery May 27

Hi gamers, I’m the developer, Mario, and I’m extremely excited to announce that Remote Life can finally be played on Xbox One and Xbox Series X|S. The …

Read more

Rappy 1st Anniversary, Phantasy Star Online 2 New Genesis

Summary Exchange Anniversary Event Seasonal Points (earned by completing Limited-time Quests and dispatching enemies) for cosmetics and more at the Seasonal Point Exchange Shop. Run the Limited-time …

Read more

Leave a Reply

Your email address will not be published.